Elliot Waniek
I lead sales strategy and go-to-market planning for Salesforce, with a focus on building predictable, durable growth engines across complex, multi-segment businesses.
In my current role, I work across sales leadership, operations, finance, and product to design and execute end-to-end GTM strategy spanning account segmentation, territory and resource allocation, quota and compensation design, forecasting rigor, and performance management. I translate data into clear insights and recommendations that inform executive decision-making and drive measurable commercial outcomes.
My background combines strategy consulting and GTM value creation, which gives me a strong bias toward action: diagnosing where growth is constrained, fixing root-cause issues in systems and processes, and scaling what works. I’ve supported organizations through critical moments including annual sales planning cycles, operating model redesigns, M&A integration, and revenue acceleration initiatives.
